People who choose to buy organic food often do so because they know it is the heathier choice. But choosing organic is actually way more than that. It is a powerful statement about the world you want to live in, and a subtle and very real form of activism.
Choosing organic means:
fewer toxins in your body
Organic food by definition is grown without synthetic pesticides, herbicides or fertilisers. That means fewer toxins entering your bloodstream, fewer endocrine disruptors interfering with your hormones, and fewer residues building up over time.
Your body knows the difference — and it responds with better energy, clearer digestion, and a calmer nervous system.
more nutritious and tastier food
Organic food is grown in healthy soil (often conventional food isn't even grown in soil!), and healthy soil means a wide range of nutrients and minerals. And this comes into the food we eat as TASTE! Which is why not only is organic food more nutritious, richer in micronutrients, antioxidants and minerals, but it also has more flavour and taste to it.
helping to create a cleaner planet
the chemicals sprayed onto food and agricultural land doesn't only affect the crops. It flows into waterways and impacts insect, bird and soil life. Choosing organic means you are choosing food production that works with nature and natural ecosystems, keeping the land clean for itself and for future generations.
choosing small farmers over multinational giants:
Although there are big organic producers, they are in the minority. And although there are small conventional growers - they are also in the minority. When you buy organic, the chances are you are supporting the smaller farmers who has made a principled choice to farm according to principles that align with your own.
choosing small business over multinational giants:
Just like with the farmers, when you buy organic you are often supporting small family businesses - just like ours! - who have made a commitment to supply top quality organic products. These are business who (generally) care about quality, ethics and transparency.
your money is making a powerful statement:
Every dollar you spend is a statement about something. As consumers, we actually hold the ultimate power in our capitalist world. Markets follow money, and policies follow markets. Advertisers and corporations are all fighting for our dollars. When we spend consciously we are engaging in a form of economic activism. After all, if no-one buys any more Round Up, guaranteed Monsanto will stop producing it!
So remember, choosing organic is not a hippy trend. It is a conscious movement towards helping to create the world we want to live in - from the soil to your body, and through to community and business.